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TAZURA DIGITAL
Pathway to Growth

Website Build Brief

Nine short sections, about 5 minutes total. If you're not sure on something, write "unsure" — we'll cover it on the strategy call. Nothing here is final.

SHEET 01 / 09 About your business

Section 1

About your business

Tell us who you are — this shapes the words and tone of the site.

e.g. resin driveways, artificial grass, block paving, fencing, decking, garden rooms — list all of them
List towns, cities or counties — this helps with local SEO
Price, quality, speed, guarantee, experience?
Tick all that apply
Trade body names, certification numbers, or guarantees you offer
Section 2

Your customers & goals

The clearer you are here, the better the website will perform.

Who typically buys from you? e.g. homeowners aged 35–55, landlords, new-build developers
e.g. call you, fill in a quote form, book a free survey, view your work
Top goals for the new website (pick up to 3)
e.g. impressed, reassured, confident, excited
Section 3

Pages & content

Don't worry about getting this perfect — it's a starting point we'll refine together.

Which pages do you need?
e.g. Resin Driveways, Artificial Grass, Block Paving — each gets its own page for SEO
Section 4

Content & media

Good photos are the single biggest thing separating a great trades website from a generic one.

What content can you provide?
Upload a high-res PNG, JPG, AI or EPS if you have one.
First name only is fine, plus star rating and the review text
Section 5

Design preferences

Help us understand the look and feel you're going for.

Paste URLs — tell us what you like about each (layout, colours, photography)
What words describe the style you want? (pick up to 4)
Section 6

Technical & domain

We'll handle all of this — we just need to know what you already have in place.

e.g. mycompany.co.uk — if yes, where's it registered? (GoDaddy, 123-reg, Wix etc.)
e.g. info@mycompany.co.uk — who's it hosted with?
If unsure, write 'unsure' — we can sort this for you
Do you need any of the following?
Section 7

Timeline & budget

Honest answers here help us plan properly and avoid surprises.

A specific date or a rough timeframe (e.g. "within 6 weeks")
Approximate budget for the website build
e.g. monthly retainer for hosting, updates, local SEO, ad management
Section 8

Lead generation & marketing

Optional but valuable — helps us build a site that works as a marketing asset, not just a brochure.

e.g. Meta ads, Google Ads, Checkatrade, Rated People — how much per month?
e.g. word of mouth, Google search, referrals, social media
Are you interested in any of the following?
Section 9

Anything else

Use this space for anything we haven't covered.

e.g. certain colours, competitor mentions, stock photography, specific layouts
e.g. trading standards requirements, guarantees, dispute resolution schemes

Tazura Digital · admin@tazuradigital.com · 0115 647 2539 · tazuradigital.com